L'Oréal Paris is a truly global beauty brand. Our signature phrase, "Because You're Worth It", is meant to inspire each and every woman to embrace her own unique beauty and to reinforce her sense of self-worth. In conjunction with O You! 2011, Priscilla Nelson was treated to a makeover by L'Oréal Paris experts, where she was given tips and advice to optimize her look and feel beautiful, on the inside and out. See her journey here.